Tokyo’s chic style

The latest fashion trends in Tokyo

In the World of fashion, Tokyo is a trendsetter. In the Japanese capital you can find world-famous brands and their products; and many of these products are limited editions that can only be found in Japan. Whether you’re in Tokyo for work or pleasure, thanks to the devaluation of the yen, now is a perfect time to buy your favourite luxury fashion items.

And if you’re looking for unique accessories to pair with everyday business or leisurewear, luxury shops The Watch Company (TWC) and BrandFirst should be your first stop. Both shops offer a wide array of fashionable items from prestigious brands at tax-free prices.

TWC specialises in high-end timepieces, particularly of the top brands from Europe, including Rolex, Patek Philippe, Jaeger-LeCoultre and Cartier. The Rolex GMT and Daytona series, the Rolex Submariner Green, Patek Philippe’s Nautilus series and Omega’s Speedmaster series are among the most popular styles sold in TWC, meaning they’re always in stock.

BrandFirst offers a wide range of luxury handbags and accessories for women from prestigious brands, including iconic Louis Vuitton, glamorous Chanel and the most sought-after Hermès Birkin and Kelly handbag series. Plus, many of these products are sold in Japan only.

The staff of both shops are multilingual. Both shops also provide a buy-back service. For details, visit the shops’ websites or Facebook pages.

TWC offers Starbucks vouchers to customers who make a purchase. BrandFirst offers a special 10 per cent discount to Japan: The Curated Guide readers, which will be available on Facebook.

The Watch Company

5-58-6, Nakano, Nakano-ku, Tokyo


1-18-7, Kabukicho, Shinjuku-ku, Tokyo

This content was produced in association with TWC & BrandFirst

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