Travel Awards

Boutique Hotel Brand with the Best Service in Asia

We reveal the winner and shortlist for boutique hotel brand in the Service category, as chosen in the 2018 Marco Polo Club Members' Choice Awards by Cathay Pacific's most frequent flyers.

Best Service: Boutique Hotel Brand

Winner: The Sukhothai

Marco Polo Club Members Choice Award

The Sukhothai Bangkok opened in 1991. Owned by HKR International (which also operates the Auberge in Discovery Bay, Hong Kong), The Sukhothai Bangkok was a brand of one until it was joined by sister property The Sukhothai Shanghai in April this year. Both properties have distinct designs reflecting the local culture, but share a commitment to 22 brand-defining principles based on the belief that no two guest are alike and service should be tailored accordingly. 

Best Service: Boutique Hotel Brand Shortlist


With four Thailand-based properties in Chiang Mai, Phuket and Bangkok under its belt, this new boutique brand is defined by smart technology, funky environs and a youthful mindset.


From cabins aboard luxurious handcrafted phinisi ships, to resorts perched on dramatic cliffs in Oman, Alila ensures it lives up to its name, which means ‘surprise’ in Sanskrit.


This Netherlands-based hospitality chain has spread across the globe, with its budget-friendly, tech-savvy and millennial-minded appeal.


The flagship brand for Hoshino Resorts focuses on eco-friendly policies, with organic local produce and self-sufficient energy usage, plus traditional Japanese-style accommodation offerings at its six properties across Japan (in addition to an outpost in Bali).


Part of the undeniably cool Potato Head family, the Bali-based Katamama boutique has won praise for its fusion of traditional Indonesian craftsmanship and modern design sensibilities.


Launched in Hong Kong, this trendsetting brand has also spread to Australia, garnering a reputation for quirky in-room offerings and cool designs. The brand recently launched a new offshoot, Mojo Nomad, offering an innovative co-working, co-living concept.

Shinta Mani

Designed by renowned architect Bill Bensley, this collection of resorts pairs aesthetically stimulating rooms with tranquil settings and personalised service.

The Danna

The sole property of this brand, The Danna Langkawi offers a luxurious nature retreat surrounded by sandy beaches and jungle on Malaysia’s premier resort island.

The House Collective

Starting with the 2008 opening of The Opposite House in Beijing’s Sanlitun district, Swire’s design-centric brand next welcomed Hong Kong’s Andre-Fu designed The Upper House in 2009. The Temple House followed in Chengdu in 2015, with Shanghai welcoming The Middle House this year. (The House Collective is part of the Swire Hotels collection, and Swire is the primary shareholder of Cathay Pacific)

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