Serious business

Tips for doing business in Seoul

A briefing on what to know before your next business trip to Seoul: the conversation starter, the app and the new after-hours spot

Conversation starter: Network upgrade

At your next work meeting, bring up a hot tech topic: South Korea is aiming to launch the world’s first nationwide 5G network by March. The government-coordinated effort involves providing the country’s three major telecoms with tax benefits and maintenance. The companies are required to launch their 5G networks at the same time as each other to ensure a level playing field. Trial networks for 5G began last December.

The app: Naver Map

Naver Map is essential for navigating South Korea, as the country prohibits Google Maps and Apple Maps from exporting map data. Made by Korean internet giant Naver, the app is a perfect substitute, and it’s been available in English since last winter’s Olympics in Pyeongchang.

After hours: Seoullo 7017

Echoing New York’s High Line Sky Park, Seoullo 7017 is a new landmark near Seoul’s central train station. Also known as the Skypark, the former overpass features trees and plants, light installations and unparalleled views of Jung-gu, the city’s historical city centre. Head to this green oasis for a break from the city’s neon-lit streets.

Fact file

Central business district: Yeouido

Airport to CBD: 50 minutes by subway

Currency: HK$1 ≈ 145 won

Cathay Pacific flies to Seoul from Hong Kong 42 times a week

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