At just 10 square kilometres, Jung-gu (literally ‘central district’) might be Seoul’s smallest district, but its influence extends far beyond its physical size. The area is best known for its modern high-rises that house Korean conglomerates and financial institutions as well as international companies, so naturally there are plenty of offerings that cater to high-powered professionals and well-heeled travellers.
Myeong-dong, one of Jung-gu’s 15 neighbourhoods, is home to one of South Korea’s most famous shopping streets. Art lovers can head to the Seoul Museum of Art, which has hosted exhibitions by David Hockney and the annual Seoul Photo Festival. For some history, visitors can take a short stroll over to Deoksugung, a centuries-old palace that once served as the residence of Korea’s royal family.
Billed as Korea’s premier luxury business hotel, Lotte Hotel Seoul is located in the Sogong-dong neighbourhood of Jung-gu. Tourist attractions like Myeong-dong and Deoksugung are just a short walk away.
All 1,015 rooms offer panoramic views of the downtown area and are equipped with modern amenities to satisfy the needs of well-travelled urbanites. Even more impressive are the dining options and facilities. Lotte Hotel Seoul has a total of eight F&B outlets, including Pierre Gagnaire à Seoul, where the titular chef’s dishes capture classic French flavours with a contemporary touch. For something local, you’ll find a modern twist on Korean royal court cuisine at Mugunghwa. Another highlight at Lotte Hotel Seoul is the Sulwhasoo Spa, where guests can enjoy treatments featuring products from the Korean beauty brand.