Service: Friendliest Country
Winner: Japan
There’s a word in Japanese, omotenashi, which is used by locals to describe their unique approach to hospitality. It combines the idea of wholeheartedly welcoming one’s guests and selflessly offering the best service possible. The concept went viral after it was introduced in a speech by Christel Takigawa in 2013 to (successfully) pitch to the 2020 International Olympic Committee, and it seems the meaning has been received loud and clear by Marco Polo Club members, with 57 per cent voting for Japan as the friendliest country in Asia.
Service: Friendliest Country Shortlist
Mongolia
As a nation rooted in nomadic culture, extending hospitality to strangers is an integral part of Mongolian heritage. Visitors should expect to be wooed with a warm welcome, often in the form of large amounts of food and drink.
The Philippines
Regularly found singing, smiling and sharing food, Filipino people are renowned for their warm, welcoming hospitality.
Sri Lanka
From being warmly greeted by locals at every turn, to enticing curries and tropical beaches, Sri Lanka is a country that opens its arms wide to travellers.
Thailand
Thai hospitality is renowned worldwide, from the gracious, friendly people to the five-star service, moreish massages and unbeatable cuisine.
Vietnam
If you can get past the notorious road chaos, visitors to Vietnam are repeatedly spellbound by the local culture, the hospitality of its people and its bowls of pho and sublim coffee.
More 2018 Service Award Winners:
Explore all the results of the Marco Polo Club Members’ Choice Awards
